amma pregnancy tracker isn’t just an app — it’s one of the world’s largest communities for moms-to-be and their families. And now, we want even more women to discover it.

We’re looking for an ASO Marketing Specialist who will work in monthly or weekly sprints to drive visibility, engagement, and organic growth across the App Store and Google Play. You’ll transform our mission into effective keywords, compelling descriptions, and high-impact visual assets that help women planning pregnancy, moms-to-be, and new mothers find and choose our app.

In this role, you’ll own the full cycle of app store optimization: from building and updating our semantic core to improving conversion rates through A/B tests and creative optimization. You’ll work closely with design, product, and marketing teams to ensure every element of our store presence feels personal, trustworthy, and aligned with user needs.

! Once again, it's a part-time position.

what you’ll do:

Analyze keywords for App Store and Google Play
Build and continuously update the semantic core
Prepare technical briefs for updating visual assets (screenshots, video previews)
Conduct competitor analyses and track market trends
Launch, manage, and interpret A/B tests
Collaborate with designers and marketers to improve metadata and creatives
Monitor performance and propose data-driven improvements to boost organic growth

What will help you succeed:

Experience with ASODesk (a strong plus)
Background in Health & Fitness or Medical categories (a plus)
Knowledge of Apple Search Ads (ASA) (a plus)
Strong analytical mindset and understanding of user behavior in app stores
Ability to communicate insights clearly and propose actionable improvements

Format:

Part-time role
Work structured in weekly or monthly sprints, depending on the project scope

why amma?

Remote, part-time work as part of an international team
Flexible schedule that you can customize based on team activities
Engage in work on a socially significant product with a powerful mission
Opportunity to contribute to the growth of an app with 2 million Monthly Active Users (MAU), influence product changes, and witness results
Join a professional and energetic team, fostering a unique culture where every individual is valued
Trustworthy environment with open communication, devoid of micromanagement or authoritarianism
Flexibility and openness to new technologies, ideas, and approaches

recruitment process

Application Review: Our team reviews all submitted CVs and applications.
Interview with Hiring Manager: Successful candidates will be invited to a 40-minute interview in English with our Head of Marketing.
Final Onboarding Discussion: A meeting with our HR Manager to discuss the offer and onboarding logistics.